You're not only spending all that marketing money, but you can't tell if you're reaching the right people.
It's nearly impossible to reach the perfect audience, and trying to figure out where they are hanging out is very frustrating.
You need to reach moms with school aged kids, who are looking for camps.
Enter your bullet points here..
45% of parents have a hard time finding what they're looking for in summer camps.
71% of kids would like to go to camp with a friend.
42% of parents try out new camps for their kids every year.
And, roughly 70% of kids like trying new things.
Enter your bullet points here..
*These statistics gathered through our Camps Rock parent surveys across the nation.
We help your SEO
(Search Engine Optimization) by giving you backlinks to your website from our website.
This is not just a generic listing of your camps, that's not what parents are looking for! Camps Rock includes detailed listings of all the camps you offer.
Parents can actually find exactly what they're looking for. They come to our site to search, and they stay to browse, returning to Camps Rock multiple times through the planning process.
Our traffic is moms and dads, grandparents, guardians, and kids... We have spent the last 8 years figuring out how to reach parents, and our visitors all have one thing in common: They are looking for summer camps.
We don't take a cut of your profits or require you to give us seats to sell. This is not our approach. You create your listings on Camps Rock, decide what level of advertising you'd like, and that's all... no additional cost for the rest of the year.
Upgraded listings for up to 50 camps
All camps upgraded for the entire year
Your logo on all your listings
Four rotating photos on all detail pages
Unlimited length text description of your camps
Listed under up to 5 themes and subthemes
A Cover Photo on the search results page
Highlighted as a Camps Rock partner on the search page
Reminder emails to parents who have 'Favorited' you
Google Analytics shows an 8x higher clickthrough rate on an Advertiser's upgraded camp
Enter your bullet points here..
Camp Directors have to
Camps Rocks has been a wonderful way for us to share information about our farm camps and our online activities. Anne and Bill have worked hard to create a great resource for parents looking for camp and childrens' activities!
We have used this site for summer camps and advertising, and they are wonderful, helpful, and easy to work with.
This is the second year we are using Camps Rock to list our camps. We appreciate the exposure and thorough listing available. It's easy to find camps in our area and ours are prominently displayed.
Thanks so much for the info and the website you've developed. I will be sure to share this info. Great resource!
AWESOME! What an amazing product for our kids! I will share!!
I used Camps Rock to search for experiences for my grandsons. I found it to be very useful, accurate, and so convenient. It saved me a lot of time.
Hi! We are Anne & Bill Potter, the founders of Camps Rock.
We are parents, and that's why we created Camps Rock. We have three kids, and we used summer camp for our daycare alternative. We discovered it's very hard to find camps, and the work it took to gather all of the needed information and make decisions for our kids, it was incredibly frustrating and time consuming. So we created Camps Rock for parents, and we want to share your camps with them.
It's our goal to completely change the way summer camp organizations market. This is all we do. We're not a generic "what to do this weekend" website. We're not a mom's blog. We are not a parent magazine. We ONLY promote summer camps (and fall, winter, and spring camps too). We study this industry and we market to parents who are specifically looking for summer camp. And we've gotten really good at it!
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- 1x2024 and 2025 - Platinum Advertiser's Upgrade$359-+
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- 2024 and 2025 - Platinum Advertiser's Upgrade$0
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- Shipping$0
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- $359
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- Why should I list my camps on Camps Rock?Camps Rock is different than any other summer camp directory, in two main ways: We are focused on PARENTS, and ALL CAMPS can participate fully for free. This will sound unbelievable, but we have faith that we are going to be the best summer camp directory in the world. We're already well on our way to being the best in the United States, and we're also now available in Canada.
Our directory includes everything from your local High School Chess Clubs with one camp, the YMCA Organizations with 30 camps, and National Organizations with over 6,000 camps, and everything in between.
Parents come to Camps Rock and search and browse sometimes for 40 minutes or longer. When they realize they can search for exactly what their child is interested in, they stay and research on Camps Rock. If your camp isn’t in our directory, then you won’t be one of the options a parent sees. - How does Camps Rock market my camps?We only market summer camps on Camps Rock. Parents who are searching on our website are specifically looking for summer camps, and they search for the exact criteria they need for their children.
We do a lot of marketing on Facebook both in organic and paid advertising. Facebook also helps take care of delivery to other platforms, including Instagram, that really helps to reach exactly the right people -- Parents of school aged children.
We have also made changes this year that have vastly increased our Google and other browser SEO. We market to school districts, and to PTO groups. Many superintendents understand the power behind what we’re doing at Camps Rock, and so we have ways to make inroads that other companies struggle to bridge.
All of these efforts help us bring Camps Rock to more parents, and you have the opportunity to piggyback off of everything we’re doing, by getting your camps on Camps Rock.
Plus, as a platinum advertiser on Camps Rock, you will have more real estate on the search results page, more visibility through colorful photos and logos of your camps, a featured spot on our home page and on your regional landing page, and much more. - How does Camps Rock help my website's SEO?The most important way Camps Rock helps your summer camps get noticed with Google and other search engines is we have your website link listed on our site. This is for all camps that are listed, free or upgraded.
Camps Rock gives you a very powerful and self-service way for you to create quality backlinks to your own website. This one thing alone is honestly enough to make it worth your time to get your camps onto Camps Rock.
For 2023 we are developing landing pages which will list all the camps in a specific region. Our Platinum advertisers get TOP BILLING on these regional landing pages, so this is the perfect way to access the power of our SEO for your own use. Google loves these pages and will push them up the page rankings because of the sheer number of regional camps listed.
As a Platinum Camps Rock account, we will promote your social media pages on our social sites. This will create more ways that Google will notice your website and camps. - I have a virtual camp. What is Camps Rock reach?Currently Camps Rock reaches across the United States and Canada. We are the least expensive and most effective way to promote your virtual camp outside of the city or region you offer your camps. This applies to overnight camps also.
- I have more than 50 camp offerings... what do I do?If you have more than 50 camps, we can work up a custom deal for you. Simply send us an email at:
bill @ campsrock (dot) com
Bill will get back with you right away on details specific for your organization. We also have great deals for franchise summer camp organizations. - Does it take a lot of time to enter my camps?If you have one or two camps it shouldn’t take much time to get your camps listed. Generally less than 15 or 20 minutes you can have your listings set up and ready to go. We have done our best at making things easy and we are constantly improving our process.
If you have 20+ camps it might take a bit of time. We can help you speed things up, just let us know how many camps you have. We have a copy function, so that once you have the first camp set the way you like it, you can just make a copy and only edit the details for that next camp.
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